Corporate social responsibility (CSR) is sometimes known as corporate responsibility. It is defined as the responsibility of an organisation for the impacts of its decisions on society and the environment above and beyond its legal obligations, through transparent and ethical behaviour.
Many consumers now consider more than quality goods and services when choosing a brand. Many are prioritising a company’s approach to their corporate social responsibility (CSR), and holding organisations accountable for effecting social change with their business beliefs, practices and profits. In fact, some consumers will even turn their back on their favorite companies if they believe they’re not taking a stand for societal and environmental issues.
Jen Boynton, vice president of member engagement at 3BL said “Corporate responsibility is simply a way for companies to take responsibility for the social and environmental impacts of their business operations. A robust CSR program is an opportunity for companies to demonstrate their good corporate citizenship … and protect the company from outsized risk by looking at the whole social and environmental sphere that surrounds the company.”
The Bournemouth Chamber of Trade & Commerce accreditation scheme is another way of you demonstrating your CSR credentials by showing your commitment to supporting charities, employees and your local economy and environment by buying locally and adopting green policies.